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retraceable vs The Vegan Trademark
retraceable. vs The Vegan Society
Official name
The Vegan Trademark
Organization
The Vegan Society
Website
www.vegansociety.com
✓ What they do well
The gold standard in terms of history. The Vegan Society coined the term vegan and established the Vegan Trademark in 1990. Significant consumer recognition in the UK and across Europe.
✗ Where they fall short
The registration process takes 30 to 60 working days. Quotes are tailored to company size, turnover, and product count, meaning pricing remains opaque until you are already deep in the process. Because they manually check ingredients with suppliers, their timeline is sluggish and difficult to predict.
How retraceable. compares
The Vegan Society relies on a months-long, manual review that costs thousands. retraceable. is the antidote to the black box: a public transparency ledger that puts the actual proof instantly into the hands of the consumer, not just a logo with no data behind it.